Internet marketing also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action.
INTERACTIVITY is the key behind increasing recognition of Internet Marketing as one of the most powerful marketing tools available. The first step to success of your website initiative lies in generating quality traffic to your website, which in-turn requires website's visibility amongst those prospects who are already looking for your product/service offering, or those who may be looking for the same. Internet marketing offers various effective mechanisms to suit your target market, budget and end objective.